Outrun, Outshoot, Outgrabe
I don’t always agree with Rob, but this rings true somehow.
I wear an analogue watch too, gives me all sortsa grief. Don’t know how I managed it but I never learnt to read a clock. Digital, no problems. But I think that ‘humanity’ line is dumber than being 23 and not being able to read the time. Wearing a watch in 2012 is at best a signalling mechanism, at worst jewellery.
I’m curious, why ‘at worst’ jewellery? Wrist watches were originally jewellery anyway, worn mostly by ladies. Men had pocket watches. When dudes like Rudolph Valentino started wearing wrist watches they copped a lot of shit for wearing ladies’ jewellery and being ‘effeminate’, etc.
Mobile phones = pocket watches for the 21st century?
I had a rant written about this, and then I lost it. The summarised version is this:
1. There is nothing about asserting your humanity through being able to read from an analogue clock, it just means that you can tell the time in another way. If digital is ‘soul stealing’ or whatever, why doesn’t he use candlemarks or a pocket sundial for true humanity?
2. There is nothing wrong with watches as jewellery, and is a great thing to ‘finish’ most outfits, especially for men (who really should always have a watch on IMO)
3. If I found out a ‘branding expert’ who charges $500/hour didn’t have a mobile phone, I’d wonder how connected he is to the world he’s marketing to